CASE STUDY 3 — Public Institution: Strategic Communication & Positioning

Client Content


A public-sector organization needed to refine its communication strategy and improve stakeholder engagement for the rollout of a new service portfolio.


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1. The Challenge


  • Complex messages difficult to convey to the public
  • Low clarity around organizational value
  • Physical and digital communication channels not aligned
  • Need for stronger executive visibility


2. Approach


  • Developed a modern communication framework
  • Structured key messages for multiple stakeholder groups
  • Created content guidelines, storylines, and editorial processes
  • Strengthened executive narrative and speaking points
  • Introduced a more accessible tone of voice and visual clarity


3. Accomplishments


  • Clearer messaging across physical + digital channels
  • Higher stakeholder understanding of services and mission
  • More consistent public visibility for leadership
  • Better alignment between teams and departments